The TOWN Observatory is a dynamic portal providing access to four co-created digital platforms that display information about the town of Loughborough in the United Kingdom. It launched on 10 April 2025 after a period of two years in development between researchers in the Schools of Design and Creative Arts (SDCA) and Architecture, Building and Civil Engineering (ABCE) at Loughborough University.
The project, in partnership with Charnwood Borough Council and several external consultants, is part of Healthy and Innovative Loughborough, a £2.46 million initiative led by Loughborough University, funded by the Loughborough Town Deal (2023–2026), aimed at creating jobs, supporting new businesses, and making local people healthier.
Through the visual presentation of quantitative and qualitative data, the aim of the TOWN Observatory is to promote urban information, support decision-making, and facilitate dialogue between stakeholders in the town and its immediate hinterland.
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